Several municipalities rely on our creative team to better serve their residents with well-planned and executed websites.
The vast, complex navigation covering a wide range of information made it difficult for community users to find information relevant to their needs.
After researching the site’s analytics and user behavior, Circle’s designers and developers created a ‘newspaper-type’ Home page to promote the top-searched items at the front of the site. We also implemented large, easy-to-view navigation, re-organized categories, and added a quick menu for common and seasonal items.
Analytics reveal visitors are now gathering the information they need quicker, and with fewer clicks. While user satisfaction rates have gone up, the new website also helped the client improve internal operational efficiencies.
The City of Abbotsford wanted to offer and promote online rebates to cut down on internal man-hours, and provide a clear way to present water restrictions throughout the summer.
With research and careful planning, our team developed a custom online rebate program, with easy-to-use forms that distribute necessary info to the appropriate staff. The website also provides clear, up-to-date information to community members to manage and promote water restrictions.
The automation and ease of use has helped make the rebate program a major success, while limiting its use of staff resources. Also, Abbotsford residents can quickly and easily get the latest updates on water restrictions and news within their community.